Company Information
SecretsToTrading101.com is owned and operated by Madabout Media Ltd.
- Company name: Madabout Media Ltd
- Company number: 10217789
- Registered address: 3 Chowley Court, Chowley Oak Business Park, Bolesworth Estates, Cheshire, United Kingdom, CH3 9GA
- Contact email: team@secretstotrading101.com
This information is provided so readers can verify who is responsible for the website, its content, and its commercial relationships.
Important Financial Information
SecretsToTrading101 is an educational and research website. We are not authorized or regulated by the Financial Conduct Authority (FCA), and we do not provide personalized financial advice, investment advice, trading signals as financial recommendations, or portfolio management services.
Our content is designed to help readers understand trading platforms, prop firm rules, broker conditions, trading tools, and market risks. You should not rely on our content as a recommendation to trade, invest, buy a challenge, join a broker, or use a specific trading strategy.
Trading forex, CFDs, futures, crypto, and other financial markets involves significant risk. You may lose some or all of your capital. Always check whether a platform is suitable for your circumstances and speak with an appropriately authorized professional if you need personal financial advice.
Who We Are
SecretsToTrading101 is an independent trading education and research platform focused on proprietary trading firms, forex brokers, trading tools, and trader education.
We help traders understand platform rules, broker conditions, trading risks, and educational concepts before they make decisions involving their own money.
We publish:
- In-depth prop firm reviews
- Forex broker analysis
- Trading guides and tutorials
- Free trading tools
- Market insights and industry-related news
Our goal is to help traders make informed decisions, avoid unreliable platforms, and better understand trading risks.
Founded in 2021, Secretstotrading101.com has grown into a global research hub for traders looking to understand the forex and prop trading industry.
The website is owned and operated by Madabout Media Ltd, a digital marketing and research company with more than 20 years of experience in online marketing and publishing.
SecretsToTrading101 By The Numbers
Our platform continues to grow as we expand coverage across the global trading industry.
- 100+ proprietary trading firms reviewed
- 50+ forex brokers analyzed
- 100+ trading guides published
- Readers across multiple countries worldwide
- Thousands of monthly readers
- Founded in 2021
These statistics reflect our commitment to building one of the most comprehensive research platforms in the trading industry.
Our Mission
Our mission is to make trading information more transparent, accessible, and trustworthy.
The online trading industry can be difficult for new traders to navigate. Many platforms use aggressive marketing, promote unrealistic expectations, or fail to explain the risks clearly.
SecretsToTrading101 was created to make trading education, platform research, and prop firm information easier to understand.
We focus on:
- independent prop firm reviews
- transparent broker analysis
- practical trading education
- risk-focused trading resources
- research-led industry insights
By publishing clear and balanced research, we aim to help traders understand both the opportunities and risks before using a broker, prop firm, trading tool, or educational service.
Our Story
SecretsToTrading101 originally began more than five years ago as a small website publishing forex trading reviews, news, and educational content.
When we first started reviewing prop firms, one of the biggest issues we noticed was how hard it was for traders to compare rules properly. Two firms can both advertise a “$100,000 account,” but the real risk can be completely different once you compare daily drawdown, trailing drawdown, payout rules, news restrictions, consistency rules, and refund terms.
That is why our reviews focus heavily on the rules behind the offer, not just the headline account size or discount.
Over time, the platform evolved into a comprehensive research hub focused on proprietary trading firms, forex brokers, and trading education.
The idea behind the website came from a common problem we experienced when we first entered the trading space.
Many new traders enter the industry surrounded by misinformation, unreliable signals, and unrealistic expectations. It can be difficult to separate legitimate platform information from social media hype, especially when brokers, prop firms, and trading educators use aggressive marketing.
SecretsToTrading101 was built to bring reliable trading information under one roof, allowing traders to access research, reviews, and educational resources in a single place.
Today, we continue expanding our research and educational content to support traders at every stage of their journey.
Meet The Founders
Founder Experience Summary
| Team Member | Role | Relevant Experience | Editorial Responsibility |
|---|---|---|---|
| Andrew Edwards | CEO & Co-Founder | Retail trading experience since 2017 across crypto, forex, metals, and CFDs. Background in SEO, affiliate marketing, and financial content review. | Oversees prop firm reviews, trading education content, discount code accuracy, and platform research standards. |
| Ian Cabral | COO & Co-Founder | Technology background with experience in software development, automation systems, trading research, crypto, metals, and CFDs. | Supports technical tools, research workflows, automation systems, and platform development. |
Andrew Edwards
CEO & Co-Founder
Andrew Edwards began trading in 2017, initially focusing on cryptocurrency markets before expanding into forex, metals, and CFD trading.
Before entering the trading industry, Andrew worked extensively in affiliate marketing and SEO, building online platforms and digital marketing campaigns.
Like many traders, Andrew experienced early challenges with scams, unreliable trading signals, and misleading education platforms.
These experiences motivated him to focus on developing a structured trading approach built around technical analysis, market fundamentals, and risk management.
Today Andrew combines his expertise in digital marketing and trading research to lead SecretsToTrading101. His goal is to help traders avoid common industry pitfalls and access reliable information about trading platforms.
Ian Cabral
COO & Co-Founder
Ian Cabral began trading in 2020, focusing on cryptocurrency markets, metals, and CFD trading.
Before entering the trading industry, Ian spent more than a decade working in the technology sector, specializing in software development and engineering automation systems.
After completing his master’s degree, Ian transitioned into affiliate marketing and trading while continuing to expand his technical expertise.
Ian now focuses on simplifying complex trading concepts while developing research systems and automation tools that support the SecretsToTrading101 platform.
His technical background plays an important role in improving our trading tools, research workflows, and educational resources. Any signal-related content is educational and does not guarantee trading outcomes.
Our Team
SecretsToTrading101 is supported by a team of researchers, analysts, and content specialists.
Our core team includes:
- CEO
- COO
- Head of SEO
- Head of Content
- Content Writers
- Social Media Manager
In addition to our internal team, we collaborate with freelance researchers, writers, and SEO specialists to expand our research and editorial coverage.
Together our team consists of approximately 9 contributors working across research, editorial, and digital strategy.
How Our Content Is Created
Every important review or guide goes through a structured editorial process before publication.
- Research: We review official provider websites, rulebooks, pricing pages, terms, platform documents, and public user feedback.
- Verification: We cross-check key claims such as fees, payout rules, trading restrictions, platform access, and discount code terms.
- Editorial Review: Content is checked for accuracy, balance, clarity, risk warnings, and affiliate disclosure.
- Publication: Reviews and guides are published with author attribution, update dates, and relevant policy links.
- Updates: Pages are reviewed again when providers change rules, pricing, payout policies, offers, or platform conditions.
For prop firm and broker pages, we prioritize the details traders usually check before paying: account fees, drawdown rules, payout terms, trading restrictions, platform access, refund terms, and whether the provider clearly publishes its conditions.
Our Review Methodology
Our review content is designed to provide traders with a clear understanding of the services offered by trading platforms.
Each review typically evaluates factors such as:
- trading costs and spreads
- platform usability and tools
- withdrawal reliability
- funding rules and restrictions
- regulatory transparency
- user reputation and community feedback
Our research process focuses on identifying both strengths and weaknesses so readers can make well-informed decisions.
Reviews are updated regularly to reflect changes in the industry.
Our Editorial Standards
Maintaining editorial independence is a core principle of SecretsToTrading101.
Our team independently researches every broker, proprietary trading firm, and trading tool featured on this website.
Our editorial process focuses on:
- transparency
- factual accuracy
- real trading experience
- independent research
We do not accept payment in exchange for positive reviews or rankings.
Our goal is to publish research that helps traders make informed decisions based on transparent and reliable information.
How Often We Review Our Content
Trading platforms, prop firms, brokers, and discount offers can change quickly. We review key pages based on the level of financial risk and how often the information changes.
| Content Type | Typical Review Frequency | What We Check |
|---|---|---|
| Prop firm reviews | Every 3 to 6 months, or sooner after major rule changes | Challenge rules, fees, payout terms, drawdown rules, trading restrictions, platforms, and trader reputation. |
| Forex broker reviews | Every 3 to 6 months, or sooner after regulatory or pricing changes | Regulation, spreads, commissions, execution conditions, account types, withdrawals, and supported platforms. |
| Discount code pages | Monthly where possible | Code validity, discount value, expiry dates, account eligibility, checkout terms, and competing offers. |
| Trading education guides | Every 6 to 12 months | Accuracy, clarity, examples, risk warnings, screenshots, and relevance for current market conditions. |
| Tools and calculators | As needed | Formula accuracy, usability, technical errors, and risk explanations. |
Our Expertise
Our team has experience researching and trading across multiple markets, including forex, cryptocurrencies, metals, and CFDs.
This experience helps us explain trading rules, platform conditions, risk management concepts, and common trader mistakes in practical language.
However, our experience does not make our content personal financial advice. Trading decisions should always be based on your own research, risk tolerance, and, where needed, guidance from an appropriately authorized financial professional.
How We Keep Reviews Independent
Some companies featured on SecretsToTrading101 may have affiliate partnerships with us. However, commercial relationships do not control our review scores, conclusions, rankings, or risk warnings.
To protect editorial independence:
- We do not accept payment in exchange for positive reviews.
- We may criticize or rank down affiliate partners when their rules, pricing, reputation, or risk profile justify it.
- We aim to disclose affiliate relationships clearly where they may exist.
- We separate commercial partnerships from editorial scoring and review conclusions.
- We prioritize official terms, platform evidence, trader feedback, and risk factors over promotional claims.
If a page contains affiliate links, this does not mean the provider is suitable for every trader. Readers should always check the latest terms directly with the provider before making a purchase or opening an account.
How We Make Money
SecretsToTrading101 may earn commissions through affiliate partnerships with trading platforms.
If a reader signs up for a broker, proprietary trading firm, or trading service through one of our links, we may receive compensation.
These partnerships help support the platform and allow us to continue publishing free educational content.
However, affiliate relationships do not influence our editorial opinions, rankings, or research.
Our priority is providing transparent information that helps traders make informed decisions.
Corrections And Reader Feedback
Accuracy is important to us. If you believe a page contains outdated, incomplete, or incorrect information, please contact us at team@secretstotrading101.com.
When we receive a correction request, we review the claim, check it against reliable sources, and update the content where necessary. Important corrections may be reflected in the page’s updated date or content notes.
Our Commitment to Responsible Trading
Trading financial markets involves significant risk.
SecretsToTrading101 encourages traders to approach markets responsibly by focusing on:
- education
- risk management
- long-term learning
- realistic expectations
Our educational content promotes responsible trading practices rather than speculation or gambling behavior.
Community and Transparency
The trading community plays an important role in improving our research.
Feedback from traders around the world helps us update reviews, identify industry changes, and improve our educational content.
We encourage readers to share their experiences and insights with us so we can continue improving the platform.
Follow SecretsToTrading101
You can follow our latest reviews, research, and trading insights across our social platforms:
Facebook
https://www.facebook.com/secretstotrading101
X (Twitter)
https://x.com/secrets2trading
Instagram
https://www.instagram.com/secretstotrading101/
TikTok
https://www.tiktok.com/@secretstotrading101
Youtube
https://www.youtube.com/channel/UC6Eslignc2iGWFGzF8duQNg
Medium
https://medium.com/@secretstotrading101
Reddit
https://www.reddit.com/user/secretstotrading101/
Contact Us
If you have feedback, questions, or suggestions, we would love to hear from you.
We aim to respond to enquiries as quickly as possible.
Related Policies
For full transparency, please review the following pages:
These policies explain how we publish content, review trading services, and protect user privacy.
