Last updated: 09/03/26
This Cookie Policy explains how SecretsToTrading101 (“we”, “our”, or “us”) uses cookies and similar technologies when you visit www.secretstotrading101.com.
Like most modern websites, we use cookies to help the website run smoothly, understand how visitors use our content, and improve the overall experience for our readers. We also believe in being transparent about what information is collected and why.
This policy outlines the different types of cookies we use, why we use them and how you can control them.
What are Cookies?
Cookies are small text files that websites use and are stored locally on your computer, phone, or tablet when you visit our website or any other on the internet.
They allow the website to remember certain information about your visit, such as preferences or pages you recently viewed.
Some cookies are necessary for a website to function correctly. Others help website owners understand how visitors interact with their content so improvements can be made over time.
Why our website uses cookies
SecretsToTrading101 uses cookies mainly to keep the website working properly and to better understand how people interact with our articles and tools.
In practice, cookies may help us:
- keep the website secure and functioning correctly
- understand how visitors move around our website
- see which pages are most useful to our readers
- measure performance so we can improve our content
- supports future marketing campaigns if we decide to run them.
We do not sell personal data collected through cookies.
Types of Cookies Used on the Website
Websites generally use several different categories of cookies. The ones we use on SecretsToTrading101 fall into a few basic groups.
Essential cookies
These cookies are necessary for the website to function properly. Without them, some features may not work for you as expected.
For example, they may help visitors remember cookie consent preferences or ensure that security features operate correctly.
Analytics cookies
Analytics cookies help us to understand how our visitors use the website on a day-to-day basis. These cookies collect generic information such as which pages are viewed, how long visitors stay on the site, and what type of device is used when browsing.
This information helps us improve the structure and usefulness of our content.
Marketing cookies
From time to time, we run advertising campaigns through platforms such as Google or Meta. When this happens, certain additional cookies may be used to measure campaign performance or understand whether visitors return to the site after seeing an certain advertisement.
These cookies are only be activated after you give consent.
Preference cookies
These types of cookies simply remember the choices you make while browsing the internet. For example, they may store your cookie settings, so you do not need to re select them every time you visit the same website.
Google Analytics
We use Google Analytics 4 to understand how visitors interact with our website.
The information collected may include:
- pages visited
- approximate geographic region
- device and browser type
- session duration.
IP addresses are depersonalized before being processed, and any data is used only to understand general usage patterns.
If you prefer not to be included in any Google Analytics tracking, you can simply install the Google Analytics Opt-out Browser Add-on for your relevant browser.
More information regarding this is available via Google’s Privacy Policy.
Meta Pixel (Possible Future Use)
If we run any marketing campaigns on Facebook or Instagram in the future, we may use their Meta Pixel to understand if visitors reached the site through those ads or not.
This helps us measure whether advertising is effective and allows us to improve how our educational trading content is promoted.
You can manage whether you see ads via the advertising preferences through Meta’s Ad Preferences settings on their apps and your profile settings.
Google Ads and Remarketing
We may also run advertising campaigns through Google Ads or the Google Display Network.
In those cases, cookies may help measure conversions or show relevant advertisements to users who previously visited our site.
You can control these cookies through Google Ads Settings or through your browser’s privacy controls.
How long do Cookies stay on your device?
Some cookies are temporary and disappear when you close your browser, reset your internet history or turn off your device. These cookies are called session cookies.
Other cookies remain on your device for a longer period. These are known as persistent cookies, and they stay in place until they either expire or are deleted manually via your browser settings.
The exact duration depends on the cookie provider, and what they are used for.
Managing Cookie Preferences
When you first visit SecretsToTrading101, you will see a cookie consent banner at the bottom of the screen.
This allows you to:
- accept all cookies
- reject non-essential cookies
- customise cookie preferences.
Analytics and marketing cookies will not be activated until consent is provided.
You can update or withdraw consent at any time using the Cookie Settings link in the website footer.
Controlling Cookies Through Your Browser
Most search engine browsers allow you to control or delete cookies through their own individual browser settings.
If you prefer, you can block any cookies entirely or remove cookies that have already been stored previously.
Help pages for common browsers include:
Keep in mind that disabling certain cookies may affect how the website functions.
Visitors From Outside the UK
Although the website and some of the core team operated from the United Kingdom, the site can be accessed globally.
If you are visiting our site from in the European Union, European Economic Area, or California, you may have additional rights under privacy laws such as GDPR or CCPA.
More details about data rights can be found in our Privacy Policy.
Updates to This Policy
We review this Cookie Policy regularly and update it, when necessary, particularly if we introduce new technologies or partners.
The latest version will always be indicated by the “Last updated” date at the top of this page.
Contact
If you have questions about this Cookie Policy or about how we handle data, you can contact us at: team@secretstotrading101.com.
Or via post:
C/O Swift Accountants 3 Chowley Court, Chowley Oak Business Park, Bolesworth Estates, Cheshire, United Kingdom, CH3 9GA
We aim to meet WCAG 2.1 AA accessibility standards. However, If you experience issues with the cookie banner or accessing any features on our website, please let us know via the contact us page.
Related Policies
You may also wish to review:
4. Google Analytics
We use Google Analytics 4 to understand how visitors interact with our site.
- Data collected: anonymised IP address, pages visited, device type, session duration.
- Purpose: site performance measurement and improvement.
- Legal basis: consent (for EU/UK users) or legitimate interest (where allowed).
To learn more, visit Google’s Privacy Policy and Safeguarding your data with Analytics.
You can opt out at any time by adjusting your cookie settings or using the Google Analytics Opt-out Add-on.
5. Meta (Facebook / Instagram) Pixel (Future Use)
If activated, we may use the Meta Pixel to measure ad performance and conversions from Facebook or Instagram.
This helps us improve our campaigns and reach audiences interested in trading education.
You can manage or withdraw consent at any time via your cookie settings or through Meta’s Ad Preferences.
6. Google Ads and Remarketing (Future Use)
We may in future run PPC campaigns through Google Ads or Display Network.
Cookies used for this purpose help us measure conversions and deliver relevant ads to users who have visited our site before.
You can opt out of Google advertising cookies via the Ads Settings page or through your browser controls.
7. Consent Management
When you first visit our site, you will see a cookie banner that allows you to:
- Accept all cookies
- Reject all optional cookies
- Manage preferences by category
Non-essential cookies (analytics, marketing) are not activated until you consent.
You can change or withdraw consent at any time by clicking “Cookie Settings” in the website footer.
We record consent logs (anonymously) to comply with GDPR requirements. We use a GDPR-compliant consent management tool to store your cookie preferences.
8. Managing and Deleting Cookies
You can manage or delete cookies directly in your browser settings.
Here are links for popular browsers:
Blocking some cookies may affect how the website functions.
9. International Users
Our website is operated from the United Kingdom but is accessible globally.
If you are located in the EU, EEA, or California, you have additional rights under GDPR and CCPA.
Please see our Privacy Policy for details on your data rights and how to exercise them.
10. Data Retention and Review Frequency
We keep cookie data only for as long as necessary to fulfil the purposes listed above, then delete or anonymise it.
We review this policy at least once every 12 months or sooner if we add new technologies or partners.
11. Contact
If you have questions about this Cookie Policy or your data rights, contact us at: team@secretstotrading101.com.
Mail: Suite 9 Foundry House, Waterside Lane, Widnes, Cheshire WA8 8GT, United Kingdom.
We aim for WCAG 2.1 AA accessibility. If you encounter issues with the cookie banner, contact us.
